Are you one of the sharpest commercial minds out there - someone who loves sparking meaningful conversations, opening doors in new markets, and turning curiosity into real sales opportunities? And are you ready to bring that energy to a global SaaS scale-up transforming retail loyalty worldwide? 

If so, you might be the one we’re looking for to take the position as Business Development Representative in our Sales team.  

About Us 

Lobyco is the loyalty and promotions platform built by retailers, for retailers. Our modular SaaS platform helps retailers increase traffic, basket size, and customer loyalty through personalised offers, gamification, and AI-powered engagement. What sets us apart is our retail DNA. Clients work side-by-side with passionate product, tech, and commercial teams who understand their world and co-create success with them. 
 
Born from retail, we exist to bring retailers and customers closer together by making loyalty easy, personal, and impactful. We have the right product, and our customers love it. The sky is the limit, and we want you to be onboard! 

What you’ll be doing 

As a BDR at Lobyco, your mission is simple and important, though not always easy: spark meaningful conversations with retailers around the world and help them see how Lobyco’s loyalty and promotions platform can transform the way they connect with their customers. 

What would your role look like?  
 
We are looking for a strong hunter and self-motivated powerhouse that thrives with challenges, a high-paced environment and are able to create a strong pipeline with opportunities we can win as a team.  

Key task include:  

• Lead generation and prospecting, researching the target markets, mapping and identifying the right personas in each market 
• Reaching out to prospects via email, LinkedIn, phone, or whatever channel gets attention - no rigid scripts, just real human conversations and your own style and personality 
• Learning the loyalty world inside out so you can ask smart questions, listen deeply, and tailor how you position Lobyco’s value to different personas 
• Keeping your LinkedIn presence sharp, relevant, and on-brand, while using our content, customer stories, and insights to educate, inspire, and spark interest with the right people in your target network 
• Handling objections with confidence, empathy, and genuine curiosity (not defensiveness) 
• Booking high-quality demos that create real opportunities (and real revenue) 
• Teaming up with your Account Executives to hit ambitious goals and representing Lobyco together at key industry events 
• Keeping our CRM clean and up-to-date  

What excites you 

You’ll thrive in this role if you: 

• Love to win and are motivated by measurable outcome, meeting KPIs and stay persistent when things get tough 
• Are hungry to grow and genuinely enjoy learning by doing 
• Communicate clearly and confidently in English (additional languages are a big plus) 
• Want to build a long-term career in sales. This role offers a clear progression path toward a Sales Executive or Customer Success position within the Sales organisation. You’ll receive ongoing mentorship, structured training, and access to HubSpot certifications to support your development. 

What would be exiting to have: 

It’s a big plus if you also: 

• Have previous outbound prospecting experience - phone, email, or social, whatever works for you 
• Know your way around CRMs and sales tools like HubSpot, Lusha, Dealfront, or Sales Navigator 
• Have experience with qualification frameworks such as MEDDPICC, to access readiness and potential of the prospects  
• Have experience in scale-up, SaaS, or fast-moving environment 
• Understand retailers and/or loyalty programs 
• Bring something unique to the team - we value personality over checkboxes 
• Bring grit, resilience, and a strong growth mindset 

What success looks like 

Activity: Consistent outreach across emails, LinkedIn, phone, other channels 

Quality: Meetings booked with the right roles in the right accounts 

Conversion: Solid lead-to-meeting and meeting-to-deal ratios 

CRM hygiene and reporting: Clean, complete, and accurate data 

Collaboration: Bring your insights to the team so we can continuously sharpen our messaging, targeting, and overall approach 

Your New Workplace 

Your workplace will be at our Lobyco HQ in a vibrant area of Copenhagen, where you’ll join an ambitious, fast-moving tech company on an exciting international growth journey. 

Your New Colleagues 

You will report to our Head of Sales and be part of the wider Commercial team led by our CCO. We meet quarterly for planning, offsites, or simply to connect.  

Our Process 

Please send your application with your CV as soon as possible. 
Since Lobyco is owned by Coop Denmark, you’ll be redirected to Coop’s website for the application flow - this is completely expected, and your application will still go directly to the Lobyco hiring team. 

If you have any questions, feel free to contact our Head of Sales, Jesper T. Søegaard, at jesper.tofte.soegaard@lobyco.com or +4531626821